Edutain Distribution was established in 1994 to provide the reseller
channel in Southern Africa with
a total distribution solution for
a mix of cutting edge multimedia
hardware and software products. New
Media products were introduced to
South Africa on the break of mass
market MPEG video . Alien were the
first company to initiate that market
and have been instrumental in creating
and increasing that market locally
through a long term awareness ,
education and implementation process.
Several strategic partnerships have
been formed with the major players
in the broadcast and multimedia
content and service providers arena
paving the way for future technology
developments.
Right
from the start Edutain's credo of
integrity and dedication in all
that they do, as well as their philosophy
of placing the needs of their customers
above all other considerations,
has resulted in a continued growth,
year after year.
The company has
been successfully developing the
market through their reseller education
programmes, as well as through extensive
advertising and marketing campaigns. Edutain
Distribution has nurtured a highly
motivated, top quality team to provide
their business partners nation-wide
with the best possible products
and support.
![digital life 2008]](images/about_random.jpg)
Resellers are supplied with a comprehensive mix of services, which includes education, training, marketing and technical support, to ensure that the end-customer receives a premium service. This ethos of genuine customer care has gained Edutain a reseller base - comprising 200 corporate and 500 retail specialists - that has penetrated literally every corner of Southern Africa. Through the years, effective market penetration has been achieved through a mix of a thorough reseller screening process: an active reseller education program; extensive marketing campaigns; and active participation at trade shows. Common sense and delivering premium customer service are the guiding principles that set the Alien team apart, in providing value to their partners through the delivery of the best products, services and information.
