Edutain Distribution was established in 1994 to provide the reseller channel in Southern Africa with a total distribution solution for a mix of cutting edge multimedia hardware and software products.

New Media products were introduced to South Africa on the break of mass market MPEG video . Alien were the first company to initiate that market and have been instrumental in creating and increasing that market locally through a long term awareness , education and implementation process. Several strategic partnerships have been formed with the major players in the broadcast and multimedia content and service providers arena paving the way for future technology developments.

Right from the start Edutain's credo of integrity and dedication in all that they do, as well as their philosophy of placing the needs of their customers above all other considerations, has resulted in a continued growth, year after year. The company has been successfully developing the market through their reseller education programmes, as well as through extensive advertising and marketing campaigns.

Edutain Distribution has nurtured a highly motivated, top quality team to provide their business partners nation-wide with the best possible products and support. Resellers are supplied with a comprehensive mix of services, which includes education, training, marketing and technical support, to ensure that the end-customer receives a premium service.

This ethos of genuine customer care has gained Edutain a reseller base - comprising 200 corporate and 500 retail specialists - that has penetrated literally every corner of Southern Africa.

Through the years, effective market penetration has been achieved through a mix of a thorough reseller screening process: an active reseller education program; extensive marketing campaigns; and active participation at trade shows.

Common sense and delivering premium customer service are the guiding principles that set the Alien team apart, in providing value to their partners through the delivery of the best products, services and information.

Edutain's focus on the channel is self-evident from the fact that 40% of the total compliment of employees are involved in liaison with the dealer channel, either in a sales or field representative role.

We also have the in house consulting services for our reseller and end user base .

All staff, including the administrative and support personnel, report directly to the managing Director, Voula Philippides, who has the necessary industry experience and professional qualifications.

Voula is assisted in market analysis, sales planning and sales promotion planning by Gerry Philippides, who has an internationally recognised diploma in marketing and is also a director in the company.